Extreme Technology Disruption

The Big Wave Surfing Book is about extremes!

If you want to read the street fighter's guide to the technology business, you are at the right place. Technology disruption creates the opportunity for the application of extreme techniques to quickly build products and create high growth companies.


Big Waves are Unpredictable

The Big Wave Surfing Book is about managing unpredictable events!

Value is created when you can exploit rapid changes in the technology environment. You must be quick because the window of opportunity can close very quickly. Be quick and you will catch the latest big wave. Be slow and miss the wave. Be sloppy riding the face of the wave and you will wipe out.

Inspire Me Today electronically http://www.inspiremetoday.com/archiveDisp.php?type=0&ref=1097

“Seek tasks in your today life that are fulfilling.”

“To survive during my career, I derived five principles that provide a broad framework for life:
Disruptive change will constantly occur
Live one day at a time
Keep a positive attitude
Do something significant
Embrace the richness of life”

“Having observed change over time, you own an appreciation for the ease with which it can be accommodated. Keep a long term perspective that embraces the flexibility gained by experience.”

Finance and Commerce, Riding the Wave, Wednesday May 25, 2011, Page 5A, by Elizabeth Millard or electronic page

“As analogies go, comparing technology development with surfing might seem quirky at first, but when author Kenneth Thurber begins to talk about the attributes of each activity, it makes perfect sense.”

Sidebar quote: “[Companies] don’t want to take risks, so they install processes that are designed to control risk. But it’s counterintuitive, because these very processes increase risk in many ways.”

Technical Analysis of STOCKS & COMMODITIES” Page 76 of the June 2011 issue or electronic page http://www.traders.com/Documentation/FEEDbk_docs/2011/06/books.html#top

“This guide provides the insights necessary to survive in today’s technology economy by providing an understanding of the rapid technology change and innovation. The government does not create jobs and economic activity. The industrial base and environment is in a continual state of disruption, causing big waves to form. There are proven techniques to spot and ride big waves that will contribute to the success of your product, service, or investment. This book is designed to be read by everyone from a Cfo to the individual trying to make an investment decision for his Ira.”

The ultimate big wave surfing book
as described on the surfertoday web site
Friday, 02 March 2012 09:34
Big Wave Surfing: a revolutionary perspective

It’s always good when surf books are written by someone who works as a computer architect. “Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing” is the best-selling book by Kenneth J. Thurber.

The new surf book delivers a fresh approach to the world of surfing. At the same time, this is an exercise of surf branding, business management, technology and entrepreneurship.

“Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing” could easily be taught in a MBA class. Thurber’s work won the “Best Small Business Book of 2012”, a trophy awarded by Small Business Trends.

The creative book has reached Amazon’s #1 weekly ranking for “Business and Investing” as well as “Computers and Internet”. Recently, this unique guide was named the 2011/2012 winner of the “How To” category, in the Los Angeles DIY Book Festival.

The “Big Wave Surfing Book” is a disruptive guide to the future of surfing. Nothing is taken for granted. Surfing is such a wide outdoor activity that impossible is nothing.

“It is necessary that big wave surfers be synthesizers. Synthesizers are people who can think about ideas and develop new concepts or variations of concepts. They develop new ways to apply, develop, modify or build new technologies and applications on top of existing technologies”, writes Thurber.

“The ideas can be simple, like taking advances in semiconductor technology to make calculators the size of cigarette packs. Alternatively, they might develop a new paradigm of communications like packet switching, which enables the Internet”, he adds.

You can buy “Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing”, here. Get a new perspective about the world of surfing.

Spotting Big Waves
Storms Create Disruption Disruption can take many forms: political, economic, legislative and technology. You want to think about the impacts of disruption on the possible future of products and systems. You need to develop unconventional scenarios that look at the possible effects of disruption. You need not be the person who causes disruption, but you can be the person who uses disruption to your advantage.
Riding Big Waves

Appropriate Tactics Avoid Wipe Outs

The main categories of players that can set out on the big wave are the lead developer (and the development team), the technical management, the marketing staff, and the investors supplying money to the product process. Each of these groups has a unique perspective. However, there are some lessons learned about how to achieve success within these various disciplines in fast growing companies. The lessons of how to achieve a fast growth rate and the sacrifices that growth may cause can be very painful.