Extreme Technology Disruption

The Big Wave Surfing Book is about extremes!

If you want to read the street fighter's guide to the technology business, you are at the right place. Technology disruption creates the opportunity for the application of extreme techniques to quickly build products and create high growth companies.


Big Waves are Unpredictable

The Big Wave Surfing Book is about managing unpredictable events!

Value is created when you can exploit rapid changes in the technology environment. You must be quick because the window of opportunity can close very quickly. Be quick and you will catch the latest big wave. Be slow and miss the wave. Be sloppy riding the face of the wave and you will wipe out.

Recent Activity

August 2013
Recommended by RUN WITH THE BIG DOGS(TM) Newsletter

October 2012
Autographed copies Available from Redbery Books

April 2012
Foreword Reviews Literary Awards
Finalist – Business and Economics

March 2012
Called “The ultimate big wave surfing book”
by Surfer Today


It’s About You!

Understanding how you can survive and profit in the disruptive highly volatile world of today is the overall theme of the Big Wave Surfing Book.

It’s about the economy!

What do you need to do to succeed in the current economic environment? What are your required skill sets and how do you use them to survive today?

It’s about your job!

As disruption pelts the economy you need new and more efficient skills to survive. Big Wave Surfing Book provides you insight into the latest highly efficient management, marketing and investing skills that you need to survive!

It’s your future!

Techniques that allow you to prosper are the ticket to your future success and the Big Wave Surfing Book is there to provide assistance to you!

Surf’s Up

Welcome to the Home of Technology Big Wave Surfing.

Technology is not a simple monolithic growth industry. Technology comes in the form of waves. Sometimes big waves form that create massive opportunities for new products and companies. Big Wave Surfing will show you how to SPOT THE WAVE and create opportunities.

Technology Big Wave Surfing is a field dedicated to managing, developing, marketing and investing in rapidly growing products and companies. It focuses on extreme practices to get a product developed or a company growing quickly.  The focus of the book is how you can be effective in the dynamic and disruptive technology environment of today.  Big Wave Surfing will teach you how to RIDE THE WAVE.

It is a must read for individuals that participate in or need to understand the business of high technology.

Spot the Wave – Find Disruption

The Big Wave Surfing Book is the home of extreme technology development. The high technology industry of today is comprised of a set of dynamics that involve spotting and capitalizing on disruptions in the marketplace. Only by being able to understand these dynamics can you expect to be able to profit from the high technology arena. This book is your guide to this fascinating and potentially profitable environment.

Ride the Wave – Deal with Uncertainty

Once the wave has formed from the introduction of a new technology, you are in for the ride of a lifetime. Some rides are short: pocket calculators and fax machines. In these cases, the technology became a product and the products became commodities in a short time. In other cases, like the Internet, the technology of packet communication systems provides a means for the continual innovation of a completely new set of services for consumer consumption as multiple waves push onto the shore. You will learn the secrets to thriving in this dynamic environment in the Big Wave Surfing Book.

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Spotting Big Waves
Storms Create Disruption Disruption can take many forms: political, economic, legislative and technology. You want to think about the impacts of disruption on the possible future of products and systems. You need to develop unconventional scenarios that look at the possible effects of disruption. You need not be the person who causes disruption, but you can be the person who uses disruption to your advantage.
Riding Big Waves

Appropriate Tactics Avoid Wipe Outs

The main categories of players that can set out on the big wave are the lead developer (and the development team), the technical management, the marketing staff, and the investors supplying money to the product process. Each of these groups has a unique perspective. However, there are some lessons learned about how to achieve success within these various disciplines in fast growing companies. The lessons of how to achieve a fast growth rate and the sacrifices that growth may cause can be very painful.