Extreme Technology Disruption

The Big Wave Surfing Book is about extremes!

If you want to read the street fighter's guide to the technology business, you are at the right place. Technology disruption creates the opportunity for the application of extreme techniques to quickly build products and create high growth companies.


Big Waves are Unpredictable

The Big Wave Surfing Book is about managing unpredictable events!

Value is created when you can exploit rapid changes in the technology environment. You must be quick because the window of opportunity can close very quickly. Be quick and you will catch the latest big wave. Be slow and miss the wave. Be sloppy riding the face of the wave and you will wipe out.

Sample Chapters

About the Book

A sampling of excerpts from the book is provided on the Table of Contents page.

Critical Issues Discussed in the Book

The United States has evolved from an agricultural to a service economy. To maintain our standard of living, we must become the world’s innovation economy. The Big Wave Surfing Book provides you the insights necessary to survive in today’s technology economy by providing you understanding of rapid technology change and innovation.

Critical Skills Necessary to Succeed in Today’s Economy

Can you think completely out of the box? Is there a completely new product concept that you can develop? Are there entirely new product categories that we have not thought about? What if you took an existing product and tried to determine what that product would look like under a new set of technology assumptions? Can you create new innovative products and jobs?

When the government talks about job creation, the only real thing it can do is be supportive of the innovation environment. The government does not create jobs and economic activity! In a society where a month seems like a lifetime, you cannot make a forty-year career plan unless you can constantly reinvent yourself. The industrial base and environment is in a continual state of disruption. You must embrace disruption to be able to survive in today’s economy. Disruptive technologies will cause big waves to form.

In today’s technology world, demand for and adoption of technology by users create the massive financial impact of big wave products. If you can generate a huge user demand, you can create a massive product structure and rapid growth. Our probabilities of finding a big wave are highest when a new product forms a new industry. Positioning of your new product or service will be the key to its success. There are proven techniques to spot and ride big waves that will contribute to the success of your product, service or investment.

The Big Wave Surfing book brings the issues of our innovation based technology driven economy to the average reader in an understandable form. It is designed to be read by every person from a corporate CFO to the individual trying to make an investment decision for their IRA. It will give you the insights that you need to succeed in our current innovation economy!

Spotting Big Waves
Storms Create Disruption Disruption can take many forms: political, economic, legislative and technology. You want to think about the impacts of disruption on the possible future of products and systems. You need to develop unconventional scenarios that look at the possible effects of disruption. You need not be the person who causes disruption, but you can be the person who uses disruption to your advantage.
Riding Big Waves

Appropriate Tactics Avoid Wipe Outs

The main categories of players that can set out on the big wave are the lead developer (and the development team), the technical management, the marketing staff, and the investors supplying money to the product process. Each of these groups has a unique perspective. However, there are some lessons learned about how to achieve success within these various disciplines in fast growing companies. The lessons of how to achieve a fast growth rate and the sacrifices that growth may cause can be very painful.